The value of your property is determined by what a BUYER is willing to pay in TODAY'S MARKET based on COMPARING your property to others currently on the market for sale.
How YOU control the sale of your home.
There are 5 reasons a property sells:
You have no control over the location of your home, but its location helps determine its value.
You control these. The right price can only be determined by a well-researched computerised marketing valuation. As a home seller, you should get a market analysis comparing your home to similar properties that have recently sold and are currently on the market.
Your home's condition is vital to a sale. A clean, well-maintained property enjoys a competitive edge over all the others on the market. You'll sell faster and at a higher price if you "Stage Manage" your property to enhance its appeal.
Marketing your property in a structured, planned and professional manner is the major differentiator between various Estate Agents. A clearly designed and professional marketing campaign and strategy that will reach the widest buyer audience is absolutely vital to the sale of your property. There is no one strategy that fits all properties and a tailored approach based on prevailing market conditions and the knowledge of "what works" is best recommended by our experienced staff at Raine & Horne. It is important that you understand the marketing plan being recommended, understand any costs and monitor its progress and develop a good relationship with your real estate agent.
The estate agent advises you on market conditions, pricing, "staging" recommendations, contracting, financing, marketing and closing the sale of your property. Just as you insist on an experienced well-prepared doctor to treat your family, you want an estate agent with a proven track record who does all the homework representing you in the sale of your property.
Do NOT always list with the estate agent who gives you the highest price. Expect the agent to suggest a price range, but don't let that frame you in. Be aware that some agents may, at first, suggest a very handsome price. Then, after they have the listing and the house hasn't sold, they'll come back with a pitch to lower the price. A sound and realistic strategy in setting your price can ensure you will be more likely to obtain your asking price ( or very close to it ) and you'll get it sooner. Through local knowledge we can help you establish a realistic price for your property, but do avoid the temptation to be influenced by the experiences other people have had in the sale of their property. No two properties, street or buyer/seller relationships are ever the same. The sale price of your property should be based on prices achieved recently on similar properties within your neighbourhood. The buyer or the market price will ultimately determine the true value of your property.
In any buyer/seller relationship it's normal for the seller to ask himself or herself, "I wonder if we could have asked more?" On the other hand the buyer may question whether they could have paid less. The professional art of negotiating the best price is a skill that the Raine & Horne team has mastered. One way of obtaining a speedy, successful sale is to start with a realistic price in the first place, and remember, like you, we have a keen interest in getting the best possible price for your house. Sound, up-to-the-minute market experience will help you achieve the right price to sell your home.
Statements frequently heard from sellers that have no relationship to the home's value.
Estate Agents are working with buyers who have seen what is currently on the market and are waiting for something new to be listed. Therefore, most activity will take place in the first 60 days of listing. Your property will most likely receive its highest and best offers during this time.
After this initial period, the only people to look at your home will be new buyers in the market place and buyers brought through to compare to other properties. If your property is overpriced it makes other properties appear "bargains".